Who will win the Fan Brand World Cup? It’s not just the teams that will be competing this June – fans will also be battling it out for the title of ‘Most On-brand Fans’. Brand consultancy Further has devised a set of brand guidelines for the fans of the key countries – so it’s bikinis and feathers in the hair for the Brazilians, hats with corks to keep the flies off for the Aussies and Stars and Stripes bandanas for England’s first opponents, the USA. And perhaps surprisingly the guidelines for the ideal England fan ban beer bellies, fighting and abusing the Germans. Will England’s army of fans be able to comply with the new strictures?
Further has set up a facebook page and a twitter feed where fans can send in their votes (and photographic evidence) for the best and worst examples of fan brand behaviour and on July the 11th the winning set of fans will be revealed.
Get uploading and may the best fans win!