Thumbnail:
On April 7th 2011 the second annual Transform Awards will be hosted by Communicate Magazine at the Grange Hotel. The Awards recognise outstanding examples of rebranding, repositioning and brand transformation.
Further was challenged with the task of designing an identity scheme for both the Transform Awards and Conference. Further’s approach was to capture the essence of transformation, and where better to start than the classic story The Frog Prince by the Brothers Grimm.
Further’s identity scheme uses a variety of visual metaphors for transformation and together, these create a powerful visual identity including on-screen idents, the awards presentation, winners catalogue, event branding and even the winners trophies.
Media:
Main Image:
