We are delighted to announce Further have been appointed to review and
implement a new brand identity for Futurestep, the wholly-owned
subsidiary of Korn/Ferry International, following a five-way pitch
involving agencies in the UK and US.
Founded in 1998 Futurestep provides outsourced recruitment solutions
through 38 offices in 17 countries and works with 30% of the Fortune500.
Korn/Ferry is the world's largest executive recruiting firm operating
through 90 offices in 40 countries.
"We are pleased to be working with Further - their ideas and
creativity underpin our new strategy, and will help give our brand the
momentum to support our ambitious business objectives" said Marisa
Kacary, Global Vice President Marketing, Futurestep.
"We're excited to be working with Marisa and the team at Futurestep -
they have a clear vision of the future and we're looking forward to
helping them reposition their business" commented Patrick Eastwood,
Managing Partner, Further.
"Futurestep has set us a massive creative challenge and we're very
excited to be working with them on creating a multichannel branding
solution" said James Beveridge, Creative Director and Managing Partner,
Further.
The branding brief follows the appointment of Marisa Kacary in March
2011, and a recent review of Futurestep's positioning and marketing
activities.
