In a fully integrated branding, digital and communications campaign, Further has helped IGEFI, a Luxembourg-based leader in flexible single platform fund accounting, portfolio accounting and transfer agency software, to rebrand as Multifonds.
The integrated brief involved sister agencies Fishburn Hedges and Brew and resulted in a full rebranding, a new website, publicity for the rebrand and the business with key media, and ongoing PR support.
Based on a single platform, Multifonds has a unique global coverage across jurisdictions, asset classes and fund types thereby empowering customers to build their businesses and improve operational efficiency.
This has been a great opportunity to transform an invisible parent brand - IGEFI, into a highly visible and well-respected product brand - Multifonds.
Commenting on the project, James Beveridge, Creative director and Managing partner of Further said ‘Our design approach has been to create an identity programme that focuses on a double triangle to create an “M” for Multifonds. The “M” device works with the Multifonds logotype, and a specially created visual language, consisting of triangles, to create a distinctive visual language across all channels including website, publications, exhibition material, documentation and environmental graphics. It’s been a terrific international project to work on, and marks an important step in building Further’s growing brand credentials.”
Oded Weiss, CEO of Multifonds, said: "The combined team from across the Fishburn Hedges Group impressed us with its industry knowledge, coupled with an ability to support all of our needs under one roof and to work together. After successfully rebranding, we look forward to working with Fishburn Hedges to build on Multifonds’ reputation within the media and our wider industry as the leader in fund accounting, portfolio accounting and transfer agency software.”
Please visit the new website www.multifonds.com
