What is the future of brand management in the social media age?
The recent explosion of social media is creating a real change in the behaviour and attitudes of audiences online. They are no longer just passively interacting and engaging with brands – they are now commenting, rating, sharing and creating their own content. This explosion in user generated content has dramatically shifted how brand managers need to behave and engage online if they are going to be successful in managing their brands.
Further's next Breakfast Briefing brings together some of the leading thinkers on how marketers and brand managers can navigate this new and evolving communications landscape.
Breakfast will be provided!
Date: 6 July 2010
Time: 8.30am - 9.45am
Venue: Wallacespace, Covent garden, London
Speakers: TBC
For more information and to book a place please contact olivia.asiedu-ntow@furthercreative.co.uk