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Clients
'An internal magazine that would look at home on the news-stand'Deutsche Bank
Deutsche Bank's house magazine Forum had become outmoded, but with a circulation of nearly 100,000 it still offered an invaluable employee engagement opportunity. Our brief was to start again and come up woth new thinking for editorial structure, content and design that would help re-position Forum as a must have communication.
Having defined a new sense of purpose aimed entirely at raising the quality aspect of all parts of the publication we worked on Forum's editorial structure and design, creating an approach to layout, art direction and information graphics. These visual developments were formalised in master templates and style sheets to ease production of both English- and German- language versions.